About By Friso

The look and feel of By Friso is chic, cool, and stylish, with a relaxed atmosphere.

The five-star feeling, without ostentation, but with all the service you can expect. Understated luxury, that is quiet luxury. 

The By Friso design

The hotel rooms of By Friso are styled in a 'mid-century modern' style. This look and feel is characterized by furniture with minimalist silhouettes, clean lines and the organic shapes we know from the 1940s, 1950s and 1960s. And in particular, the Dutch interior architects who left their mark on the culture at the time.

Friso Kramer was the greatest inspiration for this. He was the son of the Amsterdam School architect Piet Kramer. The traces of Friso Kramer as an industrial designer are still visible in the Revolt chair and the cone-shaped street lamp.

Durable 

At By Friso, we believe comfort and conscious energy use go hand in hand. Our property on Nieuwe Parklaan proudly holds an A++ energy label, meeting the modern Renovation Standard and consuming significantly less fossil energy than comparable buildings. With excellent insulation, energy-efficient systems, and nearly 25% renewable energy, we create a pleasant indoor climate with respect for the environment. In this way, we contribute to a greener future — without compromising on style or comfort.

History

By Friso is located on the Westbroekpark in Scheveningen, built on Wittebrug: an old hamlet on the border area of ​​The Hague and Wassenaar, between the Hubertusduin and Scheveningen.

When The Hague in the 19th century experienced considerable growth with the wind of the Industrial Revolution, a canal was dug in 1828 from the center of The Hague to Scheveningen. However, this canal was never extended to the North Sea. Two bridges were built over the canal: one to the Malieveld and one to the current Madurodam. The latter was called the Queen's Bridge but soon got the name White Bridge.

The hamlet of Wittebrug, located in the middle of the dune landscape, is therefore named after the bridge that was dug over the canal in the 19It is century.